Plaay

Plaay – 100% Clean Indulgence

Welcome to Plaay – home of 100% clean, and everyday guilt-free indulgences.

Who We Are

Plaay is redefining indulgence by making chocolate that’s 100% clean and made to be enjoyed every day—without the sugar crashes, bloating, or guilt. Founded by leading nutritionist Rashi Chowdhary, Plaay is a UAE-born brand built on one simple idea: swap the junk, keep the joy. That means no refined sugar, no soy, no palm oil, no gluten—and instead, only clean, good-for-you ingredients like coconut sugar, dates, healthy fats, and premium nuts.

From rich truffles to highly indulgent bars, every product is crafted to satisfy cravings while supporting a balanced lifestyle. With its own manufacturing unit in Dubai, Plaay maintains full control over recipes, quality, and innovation – making it the go-to chocolate snack hack for modern, conscious consumers.

Product Line-Up

Plaay Truffles (30g & 60g variants) – Rich, bite-sized indulgence in 5 distinct flavours:

- Almond Brownie
Pistachio
Triple Chocolate
Cashew Caramel
Peanut Butter

Plaay Bars – Dense, decadent and on-the-go chocolate bars available in 5 distinct flavours

Pistachio
Peanut Bar
Cookies & Cream
Mocha Almond
Salted Caramel

Truffle Mix – A mix variety of 10 x 15g Truffles (2 of each flavour)
Bar Bunch – A mix variety of 5 x Bars (1 of each flavour)

What Sets Gusto Apart

Chocolate made from 100% clean, good-for-you ingredients and still tastes highly indulgent
No refined sugars
Always gluten-free, soy free and free from preservatives or artificial sweeteners
Select Vegan-friendly options available
Halal Certified
No junk. No compromise. Just chocolate that gets you
Founded by a leading Nutritionist, Rashi Chowdhary
Female-founded and proudly made in the UAE

Now in the UAE

From e-commerce to q-commerce to shelves at Spinneys and a number of HORECA platforms, Plaay is redefining indulgence for the region.

Through our exclusive partnership with The Egg Consultancy, Plaay is now live across the UAE and are excited to bring the cleanest range of guilt-free indulgences to cafes, hotels and restaurants near you, including some big names such as Pauls, Media One, IHG Hotels and many more

Our Values

Product: We don’t just make chocolate. We reinvent it. Every bar and truffle is made from real, clean ingredients—no refined sugar, no preservatives, no sketchy stuff—just full-on flavour and indulgence that doesn’t come at a cost.

People: We’re built for the women who want it all—ambition, balance, a snack that gets it. Created by a female founder who’s redefining what “healthy” should actually taste like.

Planet: We’re not perfect, but we’re intentional. From better packaging choices to mindful sourcing, we’re working on making Plaay as good for the planet as it is for your cravings.

For samples, pricing or partnership enquiries, contact: sheila@theeggconsultancy.com +971 543364272