More.Than
Welcome to More.Than – rethinking convenience food with bold flavor, clean ingredients, and no compromises.
Who We Are
Born in Dubai and founded by a former strategy consultant turned food entrepreneur, More.Than was created out of a personal need — after years of burnout, bad food habits, and a growing frustration with the lack of better choices on shelf.
We’re here to change that.
More.Than is a new-generation quick meal brand, built from the ground up to be healthier, tastier, and more convenient. Our first product line — Wholegrain Instant Noodle Cups — is just the beginning.
In under a year, the brand has gained rapid traction with strong early sales, proving consumer demand for healthier convenience food.
Product Line-Up
- Wholegrain High-Protein Instant Noodle Cups
- Korean Kimchi | Spicy, Fermented, Vegan
- Indian Curry | Mild, Comforting, Vegan
- Thai Tom Yum | Sweet & Spicy
- Ready in just 4 minutes.
- Each product comes in a sealed cup format with a long shelf life, ideal for retail, q-commerce, and foodservice channels.
What Sets More.Than Apart
- Not Fried – Steamed, never fried in palm oil
- High Protein – 15g from pea protein isolate
- Wholegrain Wheat – 6g fiber per cup
- Vegan Options – Plant-based, clean label
- No MSG, No Nasties – Clean ingredients only
- Low Calorie – ~230 kcal per cup
More.Than cups are built for flavor, function, and food lovers who care about what they eat.
Developed through R&D with food technologists and nutrition experts to meet modern health standards and deliver mass-market appeal.
Now in the UAE
More.Than is currently listed in 70+ stores across the UAE and available on major q-commerce platforms including Noon Minutes, Talabat, and Careem.
We’re also expanding into HORECA and exploring opportunities across the GCC and EU.
Our Values
Product - We’re here to make food better — bold flavors, smarter nutrition, and real convenience.
People - Built for busy lives, not food trends. Clean, simple, and honest — no frying, no MSG, no fuss.
Planet - We’re just getting started — and committed to doing better at every step.
Contact
For samples, pricing, or partnership enquiries:
sheila@theeggconsultancy.com +971 543364272
Need help?
Feel free contact us
Our mission is to empowers businesses off all size in an businesses.
